IT’S ABOUT THE JOURNEY, NOT THE DESTINATION & THE INCREDIBLE HUMANS YOU MEET ALONG THE WAY…

Meet Our Team

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Danny Normington
– Co-Founder / Director –

Danny Normington is an innovative, forward thinking, business-focused director with strong leadership and people skills; establishing start-up businesses to management and directorship of large $10M+ enterprises.

Danny started his career in North Yorkshire, UK where he has seen a plethora of change within the industry over the past 18 years, from the dot com explosion to cloud computing, Google and Facebook becoming dominant global forces and the demise of a number of Global Investment Banks. Arriving in Sydney, Australia in early 2001 he has built up a reputation of consistency, passion and partnership with all the customers he’s engaged with.

Developing successful customer-centric businesses is a real passion for him and possessing the knowledge to create a “best practise” company will ensure minimal mistakes are made and in general customers and candidates receiving an increased consistent experience when engaging with FIRESOFT People.

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Erin Evans
– Co-Founder / Director –

Erin is a passionate, tenacious and people-focused director with a strong affinity for people management and development. Utilising her 13+ years’ experience in training and mentoring, Erin is dedicated to continually developing the internal FIRESOFT team enabling them to promise highly professional, educated and motivated consultants.

Erin has spent the past 11 years in business and people management. Her highly developed leadership skills and ability to build strong and trusting relationships has contributed to her past successes with her award-winning franchise in Canada which saw record breaking sales throughout 2007, 2008 and 2009 in spite of the GFC. Erin has further demonstrated an excellent ability within the Specialist Recruitment realm over the past 8 years in Australia, bringing her professionalism and tenacity to the Business Intelligence and Project Services space.

Her entrepreneurial passion budded at a very young age, always finding ways to start something new! From lemonade stands, bake sales and door to door fund-raising in the snowy Canadian winter she has since developed into an accomplished franchisee and business owner. She is exceptionally passionate about always carving out something new and refreshing in every venture and places an exceptionally high importance on personal performance, integrity and truly adding value through her businesses.

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Dan Barrett
– Senior Consultant & FinTech Practice Lead –

This may surprise you, I’m actually from the UK and do recruitment in Sydney, always trying to break the mould…

I’ve spent over 11 years recruiting in the FinTech space, predominantly in Development and Infrastructure. I’ve worked with a lot of interesting candidates over my time in many countries. My focus is to help FinTech organisations continue to build their teams with the highest calibre candidates. I’m loving the FinTech Start-Up space, it’s truly innovative.

I’m relishing the opportunity to build a FinTech team to support the many FinTech clients in Sydney. I love helping people to find jobs it’s easily the most fulfilling part of my job, I’m pretty passionate about helping people.

I’m a Rugby Union fanatic, I was the Club Captain of Sydney Harlequins up until last year so I can easily drink more beer than Alasdair. I’m also incredibly lucky as I’m slightly less obsessed with tea than Amy and she asks if I want one every-time she makes one.

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Tiffany Benn
– FinTech Consultant –

Originally from the UK Tiffany has been loving life in Sydney since 2008. With over 15 years experience in the cut and thrust of dealing floors across London and Sydney as an Interest Rate Money Broker, Tiffany has developed a huge amount of financial knowledge whilst building strong and long lasting relationships throughout the industry.

Since leaving her money broking career to look for a new challenge Tiffany then spent 5 years setting up, building, scaling and selling an e-commerce business specialising in Australian designed products. During this time she taught herself everything there is to know about e-commerce and is still fascinated by the psychology behind it.

Tiffany’s skills lie in relationship building and she prides herself on her empathy, trustworthiness and honest straight talking nature.

When she’s not at FIRESOFT Tiffany is utterly addicted to property, homes and interiors. She spends her time attending open homes, searching for new & exciting home decor and day dreaming on Pinterest of her next decorating project!

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Zak Nafeh
– FinTech Consultant –

Zak is the youngest recruiter to join our team with 7+ years’ experience in sales and management and loves to work hard and play harder. Zak has a passion towards helping and consulting whilst growing and nurturing real relationships with clients and candidates.

His key focus is to bring partnerships to the forefront by working with businesses as their personal brand ambassador. His track record of building instant rapport gives him the ability to focus and manage the needs of both parties generating true value for both businesses and candidates.

Coming from an Ecommerce background he can articulate the needs of businesses depending on their current projects and projected business growth. His specialty lies predominantly in the FinTech market specialising in web development and infrastructure.

One of Zak’s not so famous quotes include: “Dan and I get on like a house on fire, once its on, no one can turn off our blaze” – a Quote he has never heard me use – but it’s true…

Zak is obsessed with all things latest and greatest, exploring new ideas and concepts and creating value in coaching and mentoring himself.

Born and raised in Australia, some of his hobbies include fast cars, fast cars and more fast cars. And when he isn’t thinking about cars; fishing, archery and professional gaming are next on his list.

All in all, Zak is highly tenacious and passionate about whatever task comes his way. He always speaks about himself in 3rd person because well… he can!

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Rebecca Fagan
– Candidate Manager –

Becca was born and raised in England and moved to Sydney in search of sun, sand and an amazing job and has now has joined FireSoft People as FinTech Candidate Manager.

She has worked the recruitment industry for two and a half years back in the UK as an IT Delivery Consultant. She was working with blue chip clients, and was resourcing Developers, Projects Managers and Business Analysts. She is now working on the FinTech team with Dan and Zak, searching the world to find the best people for the job!

She loves surfing, skiing, shopping and watching documentaries, especially on animals!

Becca is very excited to join Firesoft and expand her skills and learn more about the IT industry, in FinTech!

Alasdair Liddle
– Senior Consultant –

Alasdair is a talented business professional with 9+ years experience in several different industries. Highly skilled at assessing and focusing on client needs and motivators. He has a proven ability to manage client/customer relationships at all levels, and places high value on developing long term partnerships and driving profitability.

Alasdair has an obsession with all the latest and greatest technology and a keen interest in the processes for how the tech is developed to how it is used.

When he isn’t planning the next holiday to somewhere exotic you can find him on the football field or down in the pub having a beer or two. A self-proclaimed whiskey aficionado and for the football fans, an avid Chelsea FC supporter.

Alasdair’s passion is quality of service coupled with a desire to exceed expectations. A professional attitude, yet service with a smile.

Graham Brooks
– Senior Consultant –

Graham has spent most of his working career in the challenging environment of Direct Sales that gave him the tools, working drive and attitude to be the best at whatever career he applies himself to. Currently he is passionately recruiting in the Business Intelligence space.

Outside of work Graham has a keen interest in Technology keeping up to date with the advancements made in Augmented Reality, Virtual Reality and Artificial Intelligence.

In his spare time he enjoys running around a tennis court or strolling a golf course if the weather is in his favour. An avid follower of all sports around the globe, there will always be something on keeping him up at night; doesn’t matter if it’s the Australian cricket team on a tour of South Africa or following his beloved football team Wigan Athletic to more FA cup glory!

Daniel Robinson
– Senior Consultant –

Coming from the South Coast of NSW, Daniel has grown up in a tight knit community that prides itself on friends and family. He took these values into the Navy where he worked on various operations around the Australian waters. Afterwards he began a career in sales and never looked back. Quickly picking up the knack of sales he soon began to broaden his horizons by taking on a team and growing it into a business of 20+ contractors generating in excess of $20 million for his clients over a 2 year period.

With all this under his belt he joins the FIRESOFT team to further his career and take on the new challenge of IT and recruitment. Daniel understands the key to any successful partnership is built on trust and honesty which is why we believe he will be an asset to any client or candidate he has the opportunity to deal with.

When not working, Daniel enjoys playing golf, soccer and going for a surf. He has a passion for music and plays guitar and piano at a well below average level. He likes to have a laugh and a joke which is good because his are terrible. At least he finds them funny…

Jon Browne
– Senior Consultant –

I have returned to the Firesoft family after being back at home in Dublin, Ireland with my actual family. For many reasons, this is a company I feel I belong with and wish to grow even further. I am proud to say I was a part of Firesoft in the early years and enjoyed a successful period with them, and now I want to be an even bigger part of this amazing organisation whilst furthering my own development along the way to becoming even more successful as a company and broader Global Team!

My love for recruitment comes from the enjoyment and interest of meeting new people and finding what they like/ love about their jobs. I want to know how their role plays a part in an organisation and more so I love being able to help people with new steps in their careers, for me there is great satisfaction in seeing how happy someone is when you tell them they got the job they wanted.

I am a keen football (Soccer) fan and former professional goalkeeper many moons ago. (Still good enough to stop Danny Normington’s weak penos). I enjoyed some great achievements trialing with English clubs, playing with Sheffield United, Luton Town and Leeds United, Irish Premier side Bohemians FC and represented my country Republic of Ireland – U19, U20’s and U21’s.

Side note: I am of course Irish and can match Dan Barrett for how much he drinks

Steven Collins
– Senior Consultant –

Steven is a young professional from the South of England with over 8 years’ experience in sales, he has an avid drive to learning new things and everything tech, working with major vendors across multiple segments has given him a broad knowledge of the industry.

He is passionate about building long lasting relationships with his clients /customers making sure everyone comes out with what they want.

He likes to let his results do the talking and will try to go above and beyond what is required making sure everyone is on the same page and more than happy with the end result.

Steven loves to travel in particular SE Asia saying it’s easier to tell you where he hasn’t been rather than he has. Steven enjoys socializing whether that be on the football pitch or in the pub / beach with a few beers.

Tim Louch
– Senior Consultant –

Tim is a specialist IT Recruiter who made the move to sunny Sydney to live and work in a place he simply loves. Originally from South East London he started his recruitment career for nearly 18 months specializing in the banking and finance sector before jetting over.

His experience has always been in IT, mainly specializing in software/web development for the past nearly 5 years. This is a particular interest of his as he loves to learn about new technologies and continually educate himself as it constantly changes.

Tim is quite athletic and would consider himself an all-round sportsman, it’s all about the winning especially after growing up with a twin brother where everything was a competition. Big beach goer and you will rarely see him leave the Bondi bubble.

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Peter Jones
– Senior Consultant –

Peter is a Los Angeles native.

After college in the 80’s he worked as a business developer for one of the largest finance companies in North America.

In 1994 He launched his first business, Genetic Evolutionary Nutrition two former business associates manufacturing and distributing health supplements throughout the US and Europe. The business took him to England where he managed all facets of marketing and distribution to nine countries in Western Europe.

After a few years in cold, wet England, he made a lifestyle move to Bali in 2005 where he launched Bali Alternative Media, successful, full-service marketing agency working in direct partnership with the Bali Hotels Association.

Peter specialises in PHP Recruitment with FIRESOFT working with businesses in various sectors throughout Australia.

When not in the office, Peter can usually be found surfing, or playing football with his son.

Gus Roberts
– Senior Consultant –

Gus was born, raised and educated in Sydney where he embarked on a 10 year Investment Banking career which saw him based in Sydney, London and Tokyo over the subsequent decade, specialising in global equity markets, risk analysis and compliance.

It was Gus’s fascination with human behaviour and behavioural science that saw him exit this career not long after the GFC to embark on an endeavour to study and help people with complex mental health issues and problems with addiction.

This is when Gus found himself living in Bali 7 years ago building and delivering a program for treatment of these complex human issues. Gus is also currently studying a Masters in Applied Social Science majoring in Psychotherapy and believes he can transfer these interpersonal skills in order to help and support individuals to make diligent and vital decisions when contemplating a significant career shift that may change their lives forever.

Ned Dean
– Senior Consultant –

Ned is another Englishman who left the UK for a sunnier climate. He brings with him a wealth of business experience from a career spanning 25+ years which saw him run businesses and manage teams in the media, hospitality and tech industries, working with a diversity of clients ranging from American Express to Marriott to the United Kingdom government.

During that time he recruited hundreds of superstars, always paying attention rather than lip service to ensuring the individual would be a cultural as well as technical fit for the role. Close relationships with clients and an attention to detail are two of Ned’s stand outs.

Outside of the office, Ned is a passionate sports fan, particularly cricket and football. He is convinced that England will regain the Ashes on their next visit to Australia in 2021/22 and will wax lyrical on why to anyone brave enough to listen. A quirky fact about Ned is that he used to earn a living as a fire juggler on the streets of Athens.

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Nicole Pujol
– Candidate & Administration Manager –

Nicole is highly-motivated, hard working individual who thrives in her role – working with the FIRESOFT team from afar. She is a single mom who is based in the Philippines and works from her home office – the FIRESOFT ‘overseas’ office!

Her goal is to be able to extend as much help as possible to the FIRESOFT family in whichever ways possible. From running systems administration and data entry on their internal systems and education portal, to social media, candidate contracts and onboarding, to organising and running events for the FIRESOFT Contractors and Professional Services team! There isn’t anything this woman can’t do!

Nicole has an obsession with detail, wants everything to be as perfect as possible and doesn’t settle for half baked work.

When she isn’t playing mom to her son, she loves to travel whenever she gets the chance. For now, she wants to explore her own country and eventually venture out on to other countries.

Nicole’s motto in life is HAKUNA MATATA which means NO WORRIES. Despite all the troubles that we all face in life try not to worry much and just do what needs to be done.

Tara Danico
– Candidate Manager –

Tara is a talented recruiter across a variety of technical verticals. She has more than 9 years of experience placing technical consultants around the world; she lives and breathes IT. She’s had vast experience handling roles for all levels of the fast evolving IT world.

Her keen attention to detail and her critical thinking makes her a great fit to the Firesoft People team. She believes that in order to deliver top quality results, she doesn’t have to work harder but instead work smarter.

Like a few members of the FS family, Tara works from her home office — all the way in the Philippines! When she isn’t in front of her computer, she loves to play and spend time with her daughter.

In line with her passion to place great talent, she strongly believes that great technical talent are best found by great hunters – she prides herself in being able to turn over every stone and find the best people for some of Australia’s best companies!

Rina Zozo
– Candidate Manager –

Rina is a senior recruitment professional with over 6 years of experience in IT, healthcare, banking & finance. Her skills involve technical recruitment, expert headhunting, and candidate interviewing.

Rina has a positive attitude and always looks on the bright side. She is fun to work with and she can brighten anyone’s day with her smile!

During her free time, aside from being a supermom to her daughter, she sees to it that she visits the beach to bask in the sun. She loves travelling, meeting other people and trying new things.

Zhai Segura
– Finance Manager –

Zhai has always had a hidden passion for accounting. She loves it so much that she has been working and continuously learning the craft for almost 6 years now. Although at the on-set of her career, she started with Executive and Administrative tasks, her love for numbers eventually shone through and she found herself learning and doing accounting tasks from monitoring Accounts Payables to preparing Accounts Receivables and doing bank reconciliation, just to name a few.

A single mom of two teenagers, a church volunteer, a daughter, a sister, and a FIRESOFT home-worker from the Philippines, she wears many hats daily! A lot right? Yes, its a lot! She’s the first person to admit it’s not at all easy to balance everything, but she knows aside from her aspirations for her kids which pushes her to work hard, her strong faith plays a big role in fueling her day to day success!

To her, honesty is indeed the best policy. She is all about working with integrity and she strongly believes there shouldn’t be anything that you should lie about, even when it comes to your own mistakes. Mistakes happen to teach us lessons and without acknowledging our mistakes, we will not grow and learn

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Matt Manns
– Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Matt – Australian Born, Sport (literally ALL sports) fanatic, and all-round intensely passionate guy. Matt was the very first (and brave!) FIRESOFT team member. He joined us in mid 2012 and graduated in 2014 to give the account management domain a go!

Currently He Is:The Talent Acquisition Manager for an Information Management Consultancy in Sydney

His Dream: He would love to be a professional sports/surf athlete or photographer

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Phil Joseph
– Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Phil – Australian Born, Agricultural Economics Graduate, best laugh in the universe. Phil is an absolute delight and brings a sense of humour and positive attitude to everything he does. Phil joined us as a Rookie Recruiter in 2015 and graduated to pursue his true dream in the finance domain!

Currently He Is: A Graduate in Funds Management

His Dream: He would love to be in a management role within the Funds Management domain by 30 years of age (and own a bachelor pad on the water in Pyrmont sooner than later – or so we’ve been told).

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Paul Kiernan
– Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Paul – English born, lover of all things mechanical (mostly cars) and football fanatic! Paul was a highly tenacious and passionate consultant who placed a huge emphasis on really knowing his shit; he even went and did an application development course with General Assembly! Paul graduated FIRESOFT to try his hand at pure technical sales!

Currently He Is: APAC Technology Sales Manager

His Dream: He would love to be the ‘go to guy’ for mobile ad-tech in Australia!

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Emma Broomfield
– Alumni –

One of the things we love about the FIRESOFT growth story is that we’ve had the privilege of being surrounded by some incredible humans along the way! We’re not under any illusion that people will stay with the FIRESOFT family forever and as they grow and develop, they may graduate our environment to other exciting challenges!

One of our fundamental beliefs is anchored around mutually beneficial relationships – our internal team included! We are clear about understanding our team members’ goals and aspirations and how we can help them get there!

Our Alumni pages give us the opportunity to honour and appreciate the incredible work they’ve done for us and proudly commend them for what they’re up to now and where they’re headed in the future along the path to their dreams!

Emma: English born, women’s rugby player and fanatic and all-round hard-working, fun-loving, genuine human being. Emma joined the team early into the new year of 2017 and hit it off with clients, candidates and the team immediately, quickly seeing success on multiple fronts! After the delightful announcement from the Turnbull government around 457 visas there were some tough questions and reflections to be had; as many other Australian recruiters would have found. Emma decided this was perhaps a sign for her to follow her lifelong dream of getting into the police force and placed a hopeful application back in the UK with the whole FIRESOFT team backing her. She landed the academy role (of course) and though we were sad to see her go, she’ll always be a part of the FIRESOFT family!

Currently She Is: A Police Officer in London UK

Her Dream Job: She would love to progress through the ranks to become a Detective.

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Will Robertson
– Alumni –

Born and raised in England, Will went the long way round to join the FIRESOFT team in Sydney: having spent 10 years in the Los Angeles real estate market as a top producer for Sothebys Intl Realty, then another 10 in Indonesia setting up and operating his own successful business.

Though he’s British by blood, Will not only surfs but also knows how to operate a BBQ and so feels more at home with his Australian and Indonesian family however still can’t help himself in talking about the weather to kick off any conversation!

With a passion for building enduring business relationships, Will loves delivering results and exceeding client and candidate expectations. His focus is on working with the very best Js, React and PHP developers,and is the ‘go to man’ where these skills are needed.

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Kieran Davis
– Alumni –

With over 9+ years in sales, management and franchise directorship, he has the skills and capabilities to exceed expectations and deliver robust and effective recruitment solutions within the Python, Java, C# and Ruby space

A very passionate fisherman, who spends more time fighting snags than fish. A St George Illawarra fan (don’t hold it against him), Kieran is a self-motivated, outgoing individual with an entrepreneurial mindset.

Born and bred in the Illawarra, he made the decision to move into the corporate world to follow his aspiration of playing in the technology domain and help clients & candidates reach their career goals.

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Aaron Blacklidge
– Alumni –

All the way from sunny England, Aaron managed to escape the grey of Manchester and settle as far away as he could in beautiful Sydney.

He has worked for 3 years in Cyber Security sales. During this time, he worked a variety of interesting projects from large penetration testing projects to assisting companies with PCI DSS and ISO 27:001 compliance. Having an insight into projects of this nature has sparked a keen interest in the development of all things cyber security and technology.

He’s a huge football fan, (soccer). Born in Manchester, he’s a lifelong Manchester United fan who is losing many hours of sleep waking up at 4am for kick off times.

He is now excited to apply his skills and past experiences to help organisations build exciting and innovative IT teams with the best humans!

Meet Our Team

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